Game day never really ends. The Sports Press Room carries official announcements from teams, leagues, athletes, gyms, events and the brands behind the gear: signings, sponsorships, launches, tournaments and community programs, straight from the source.
The Super Bowl is usually the most-watched broadcast in America each year, which is why brands plan announcements around it.
The first televised NFL game aired in 1939, a Brooklyn Dodgers versus Philadelphia Eagles matchup.
Sports sponsorship announcements are among the most shared kinds of press release because fans pass them on.