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Fashion Press Room · by PressRoom DailyWednesday, October 21, 2026
Style, beauty & luxury

The Fashion Press Room

Fresh off the runway. The Fashion Press Room carries official releases from designers, labels, beauty brands, jewelers, boutiques and retailers: collections, collaborations, store openings and launches, straight from the source.

Fashion Week

New York Fashion Week takes place twice a year, in February and September.

Met Gala

The Met Gala is held on the first Monday in May.

Blue jeans

Levi Strauss and Jacob Davis patented riveted denim work pants in 1873.

On the Wire
6:18 PM ET Kitchen Saver For You LLC Launches Online Destination for Everyday Kitchen Essentials and Cookware6:13 PM ET Oak with White Launches Online Store Offering Curated Home Furnishings in Natural Wood and White Design4:28 PM ET Cozimara Introduces Patent-Pending Bubbly Bed Bathtub Designed to Simplify Newborn Bath Time1:58 PM ET Spine Coffee Club LLC Launches Nationwide With Freshly Roasted Single Origin Coffees and Curated Gift Sets1:57 PM ET NewborhoodMarket Launches Blankoozy, Bringing Blanket-Like Comfort to Everyday Wear9:55 PM ET Veloċi Launches the Website Builder Made for Finishing, Not Just Starting: Pick From 154 Trades and Your Site Opens Already Designed9:21 PM ET Veloċi Launches the Website Builder Made for Finishing, Not Just Starting: Pick From 154 Trades and Your Site Opens Already Designed9:11 PM ET Rose Noir Cosmetics Launches Full Line of Sulfate Free and Paraben Free Products for Modern Consumers8:52 PM ET Shop with Tiffany Live Expands Interactive Giveaway Program as Wednesday Night Jewelry Events Draw Growing Audiences8:42 PM ET FiDi Aesthetics and Plastics Opens Boutique Practice in South Street Seaport District Offering Personalized Aesthetic Services6:18 PM ET Kitchen Saver For You LLC Launches Online Destination for Everyday Kitchen Essentials and Cookware6:13 PM ET Oak with White Launches Online Store Offering Curated Home Furnishings in Natural Wood and White Design4:28 PM ET Cozimara Introduces Patent-Pending Bubbly Bed Bathtub Designed to Simplify Newborn Bath Time1:58 PM ET Spine Coffee Club LLC Launches Nationwide With Freshly Roasted Single Origin Coffees and Curated Gift Sets1:57 PM ET NewborhoodMarket Launches Blankoozy, Bringing Blanket-Like Comfort to Everyday Wear9:55 PM ET Veloċi Launches the Website Builder Made for Finishing, Not Just Starting: Pick From 154 Trades and Your Site Opens Already Designed9:21 PM ET Veloċi Launches the Website Builder Made for Finishing, Not Just Starting: Pick From 154 Trades and Your Site Opens Already Designed9:11 PM ET Rose Noir Cosmetics Launches Full Line of Sulfate Free and Paraben Free Products for Modern Consumers8:52 PM ET Shop with Tiffany Live Expands Interactive Giveaway Program as Wednesday Night Jewelry Events Draw Growing Audiences8:42 PM ET FiDi Aesthetics and Plastics Opens Boutique Practice in South Street Seaport District Offering Personalized Aesthetic Services
Sep 16, 20266:34 PM ET

Sweetwater Labs Co-Founders Nadia Doh and Yoav Irom on Building a Natural Skincare Brand From a Decade of Botanical Research and a Refusal to Compromise

New York-based natural skincare brand Sweetwater Labs is sharing the founder story behind one of the most quietly loyal customer communities in indepe…

SweetWaterLabs
Sep 16, 20266:29 PM ET

Sweetwater Labs Expands Its Skincare Line With Three New Arrivals: Firming Booster, Bloom Night Retinol Serum, and Revive Glycolic Acid Rosewater Mask

New York-based natural skincare brand Sweetwater Labs has expanded its skincare catalog with three new arrivals designed to build on the brand's reput…

sweetwaterlabsnyc.com
Sep 16, 20265:48 PM ET

Sweetwater Labs Vitamin Face Serum, the Brand's Other Flagship Bestseller, Continues to Draw Devoted Customers Reporting Smoother, Firmer, More Radiant Skin

New York-based natural skincare brand Sweetwater Labs continues to see its Vitamin Face Serum hold its place as one of the brand's flagship bestseller…

Sweetwaterlabsnyc.com
Sep 16, 20265:32 PM ET

Sweetwater Labs Rose Face Oil, a Top Pick Face Moisturiser, Remains the Brand's Flagship Bestseller for Nourished, Glowing Skin

New York-based natural skincare brand Sweetwater Labs continues to see its Rose Face Oil hold its place as the brand's flagship bestseller. Blended fr…

SweetWaterLabs
Sep 16, 20265:26 PM ET

Sweetwater Labs Rosewater + Aloe Face Toner Mist Earns Cult Following Among Customers Seeking a Natural Alternative to Traditional Toners

New York-based natural skincare brand Sweetwater Labs continues to draw devoted customers to its Rosewater + Aloe Face Toner/Mist, a one hundred perce…

SweetWaterLabs
Sep 16, 20265:12 PM ET

Sweetwater Labs Rescue Me Product Draws Devoted Following Among Customers with Extremely Sensitive, Reactive, and Dry Skin

New York-based natural skincare brand Sweetwater Labs is drawing a devoted customer following for its Rescue Me product, a natural formulation specifi…

SweetWaterLabs
Sep 16, 20265:07 PM ET

Sweetwater Labs Awarded the Google Top Quality Store Badge, a Distinction Held by Fewer Than Three Percent of E-Commerce Brands

New York-based natural skincare brand Sweetwater Labs has been awarded the Google Top Quality Store badge, a distinction reserved for the top three pe…

SweetWaterLabs
Sep 16, 20264:39 PM ET

86 DEFEAT™ Launches Apparel Line Honoring the Grit and Grace of Restaurant and Hospitality Workers Everywhere

86 DEFEAT™ is a bold apparel brand built for the cooks, servers, bartenders, baristas, and dish crews who keep the hospitality industry running. The b…

86 DEFEAT™
Sep 15, 20268:01 PM ET

Four Bag Apparel, Inc. Brings Humor and Style to the Cornhole Community With Pun-Driven Shirt Designs

Four Bag Apparel, Inc. is turning heads in the cornhole world with a line of apparel that combines sharp style and laugh-out-loud puns. Born from back…

Four Bag Apparel, Inc
Sep 15, 20266:38 PM ET

NeiDIG-IT Promotions & Marketing Releases Fight Together Breast Cancer Awareness Collection, With a Portion of Proceeds Supporting Research and Treatment

NeiDIG-IT Promotions & Marketing, LLC has released its Fight Together Breast Cancer Awareness Collection, a line of original graphic apparel created t…

NeiDIG-IT Promotions & Marketing, LLC
Sep 15, 20266:33 PM ET

Daniel Buehler, Known as Ferris Day on YouTube, Launches Pure Veteran Brand Celebrating American Pride and Veteran Awareness

Content creator and author Daniel Buehler has launched Pure Veteran, a lifestyle brand offering coffee, tea, and patriotic apparel designed to honor t…

Ferris Day LLC
Sep 15, 20264:50 PM ET

Lifessentials LLC Unveils Bold New Streetwear Collection Designed to Redefine Urban Fashion for Every Generation

Lifessentials LLC has launched a fresh streetwear line that blends original design sensibilities with inclusive sizing and universal appeal. The colle…

Lifessentials LLC