Austin is where tech, music and startups meet. The Texas capital has become one of the country’s hottest places to launch a company or a product. The Austin Press Room carries official releases from across Central Texas and from innovators who want to be heard in Silicon Hills.
South by Southwest takes over Austin every March with music, film and tech.
Austin is the capital of Texas.
Austin calls itself the Live Music Capital of the World.

Her Royal Madness Co is transforming the online gift industry with carefully curated mystery boxes that combine fantasy themes, gothic aesthetics, and artisan craftsmanship. Each box deliver…

BKH Stores LLC highlights the growing cultural movement toward intentional leisure through its Prime Recovery Den brand, offering products that help individuals reclaim their personal time a…

Catherine's Brew House is highlighting its foundational commitment to delivering coffees and teas that capture the authentic flavors of the regions where these beverages were first cultivate…

4Legz is expanding into a nationwide subscription model designed to make its Non-GMO Project Verified dog treats and inclusive merchandise more accessible, convenient, and consistent for cus…

PowerSets Fitness, LLC has unveiled a patent-pending weightlifting belt hook that offers a streamlined solution for attaching weight plates, dumbbells, kettlebells, resistance bands, cables…

In a new essay, entrepreneur and long-time observer of emerging industries Richard Aronow argues that the defining question of the AI era is not what machines will become, but what happens t…

New York-based clean beauty brand Sweetwater Labs is highlighting a small but meaningful pattern in recent customer reviews: buyers thanking founder Nadia Doh directly by name in their publi…

New York-based clean beauty brand Sweetwater Labs is highlighting a recent five-star customer review of its Rice Water + Cucumber Toner and Face Mist from a Georgia customer who cited the pr…

New York-based clean beauty brand Sweetwater Labs is highlighting a recent five-star review of Rescue Me in which the customer explicitly committed to repeat purchases of the product. The re…

New York-based clean beauty brand Sweetwater Labs is highlighting a recent five-star customer review of its Rice Water + Cucumber Toner and Face Mist, with the reviewer pointing to the produ…

New York-based clean beauty brand Sweetwater Labs is highlighting continued momentum around Rescue Me, one of its most talked-about products in recent months. Recent customer feedback has fo…

Pine & Pour Coffee has announced the launch of its new Shopify online store, offering customers a convenient way to shop specialty coffee, signature blends, seasonal roasts, and curated gift…