Austin is where tech, music and startups meet. The Texas capital has become one of the country’s hottest places to launch a company or a product. The Austin Press Room carries official releases from across Central Texas and from innovators who want to be heard in Silicon Hills.
South by Southwest takes over Austin every March with music, film and tech.
Austin is the capital of Texas.
Austin calls itself the Live Music Capital of the World.

Full Heart Co., founded by Erin D'Elia, is gaining attention as a lifestyle brand that challenges conventional self-help culture by pairing irreverent humor with genuine wisdom. The brand's…

Auntie Vera Publishing has entered the self-help market with a book that puts personality and authenticity front and center. Aimed at women who prioritize their mental health, the book deliv…

Athlegend Ltd. is challenging the conventions of modern sportswear by building a brand rooted in the cultural origins of sport rather than seasonal trends. With distinctive legacy badges, pr…

DH Global Trading LLC is launching QELVANI™, a premium intimate wellness brand featuring an innovative wearable rose designed for couples. The brand combines hands-free wearability with app…

Allgood Pet Supplies introduces a curated online marketplace designed to help dog parents shop for natural, single-ingredient treats and chews with confidence. Every product is hand-selected…

Newly launched brand Spirit of Willow brings a wellness-first philosophy to the outdoor living market, offering a curated selection of saunas, cold plunges, hot tubs, fire pits and fountains…

The Posh Brush Studio, founded by furniture artist Annelise Brody, is gaining recognition for an approach that treats furniture refinishing as a legitimate art form rather than simple restor…

86 DEFEAT is an apparel brand built exclusively for the cooks, servers, bartenders, baristas, and dish crews who power the hospitality industry. The brand combines bold, shift-tested designs…

Indiana Bears Progress is rapidly becoming the go-to online destination for Chicago Bears fans seeking detailed, reliable updates on the construction of the team's new Northwest Indiana stad…

Rick's by Design is making stylish, high-quality fashion accessible to women of all budgets by curating trend-forward collections that blend confidence with affordability. The brand's missio…

Kevin Fichtner has released Caught in the Crossfire, a practical consumer guide designed to help households in Canada and the United States make better purchasing decisions as tariffs, trade…

Startup Coffee 'n' a treat is launching a gift-ready coffee experience that pairs Ugandan Robusta with Ferrero Rocher chocolates inside vibrant, washable African cloth bags. The brand aims t…